Assist with data management of disparate data sources to improve sales processes resulting in precision targeting and call planning, consistent performance reporting and alignment of incentives and rewards.
Build customer reference from disparate data sources specific to your brands therapeutic area to drive sales team productivity and reduce wasted effort locating targets
Assist in the development and maintenance of CRM applications, reference data marts, sales reporting systems
Implement FX2 out-of-the-box reporting to gain insights on reach and frequency, promotional mix, activity per day and performance management
Assist by incentive compensation design, goal setting, reporting and payout calculation management
The effective deployment of sales analytics is crucial to your brand success
based on:
Diagnosing behavior
Treatment Behavior
Portfolio Dynamics
based on:
Potential
Business Contribution
Geographic Constraints
including:
Channel Mix Analysis
Promotional Impact
Workload
Call Plan
including:
Segment and Specialty Influence
Payer Influence
Territory Impact